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Digital Marketing
and Social Media Services

Lucy Williams Marketing and social media

Hi,
I'm Lucy

a freelance digital marketing and social media manager who’s passionate about helping brands show up online with confidence and creativity.

With a First-Class Honours degree in Digital Marketing and five years of industry experience, I support businesses through scroll-stopping content, supportive consultancy, and standout website design — all with a creative and strategic foundation to gain results.

Here to help your business thrive through creative and strategic marketing services

How can I help you?

  • Whether you're a startup seeking strategic direction or an established brand with no time to run your own accounts anymore, I offer flexible social media services designed to meet you where you are.

    Choose your level of support:

    • Strategy-Only: Custom social media plans so you can confidently manage your own accounts.

    • Basic to Full Management: End-to-end service so you can focus on your business while I handle the rest.

    Services include:

    • Audit & Strategy 

    • Personalised monthly content calendars

    • Captivating copywriting

    • Key word and hashtag research

    • Post scheduling

    • Community engagement

    • Content creation (videography + photography)

    • Monthly analytics and insights reports

    • ad strategy & management.

     

    Platforms I work with: Instagram, Facebook, and TikTok.

    Every package is custom-built to fit your goals, needs, and budget. 

  • Elevate your brand with high-quality, engaging content tailored for social media. Creating scroll-stopping content that connects with your audience and enhances your online presence.

    Full Content Shoots (On-Site) 

    • Pre-shoot content plan tailored to your brand strategy

    • On-site content creation (photography & videography)

    • Final editing of both video and photo content

    📍 Ideal for brands needing high-quality, location-based content.

    In-House UGC Content 

    • Video & photography content created in-house

    • UGC-style production using provided products

    • Editing included for platform-ready content

    📍 Perfect for brands wanting engaging, authentic content without an on-site shoot.

  • For businesses seeking support in developing a comprehensive digital marketing and/ or social media strategy that aligns with your business goals and drives success. Let’s create a tailored plan that works for you.

     

    What’s included?

    • Discovery meeting to get to know you, your business your current struggles and end goals.

    • An extensive, personalised strategy booklet, tailored to your businesses that includes:

    • Full Audit,  Market Research, SWOT Analysis.

    • SMART Objectives

    Understanding of your target audience:

    • Customer Journey Research

    • Buyer Persona

    Channels

    • Choosing the right digital platforms for you and offering you focuses for each individual one.

    Content Strategy:

    • Includes recommended content formats, a content calendar, key word search and SEO suggestions.

    Track and Analysing:

    • Insights and analytic suggestions to focus on monitoring based on your SMART goals.

    • Call to go through strategy step by step, answer any questions.

  • All consultancy bundles are designed to support businesses that don’t require an in-house digital marketer but need expert guidance and support with workload management.

    Flexible Service Options:

    • One-off services – for specific projects or short-term needs

    • Ongoing consultancy bundles – tailored monthly support

    To name a few of the services that can be provided within a consultancy bundles: strategy, website maintenance and management, blog writing, content marketing and creation, email marketing & some social media services, website design.

  • From sleek one-page sites to full-featured eCommerce stores, I create websites through the Wix platform, tailored to your brand and goals.

    Every website is built with both style and strategy, with clear calls-to-action, thoughtful user journeys, and built-in SEO from the start.

    Website services include:

    • Custom Wix website design

    • Strategic layout with user experience in mind

    • SEO setup and optimisation

    • Clear calls-to-action to guide your visitors

    • Mobile-friendly, responsive design

    Looking for a website that not only looks amazing but actually works for your business
     

My latest work..

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BCFR 2024
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BLAW COLLECTION
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VISIT FROM THE MAYOR

HERE’S WHAT CLIENTS HAVE TO SAY

"Lucy recently created our business website and I would highly recommend her services."

- Sam H

HERE’S WHAT OUR CLIENTS HAVE TO SAY

“The work Lucy does for us is outstanding and has made such an improvement to our social media pages and content. I would highly recommend”

- Amy J

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