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Digital Marketing
and Social Media Services

Lucy Williams Marketing and social media

Hi,
I'm Lucy

I’m a freelance digital marketing and social media manager, passionate about helping businesses showcase their brand with confidence, creativity and strategy.

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I deliver strategy support, social media management, content creation, and high-performing websites all designed to reflect your unique brand personality and achieve measurable results.

Here to help your business thrive through creative and strategic marketing services

How can I help you?

  • Whether you're a startup seeking strategic direction or an established brand needing extra support running your socials, I offer flexible social media services designed to meet you where you are.

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    Choose your level of support:

    • Strategy Support: Setting you up with a personalised social media strategy and content plan that aligns with your business goals so you can confidently manage your own accounts.

    • Social Media Management Bundles: From strategy to execution, I lay a solid foundation for a strong, collaborative partnership, creating content and managing your profiles on a monthly basis so you can focus on running your business.​

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    Services include:

    • In depth account audits & strategy 

    • Personalised monthly content calendars

    • Caption writing in line with your brand voice

    • SEO key words research

    • Post scheduling

    • Community engagement

    • Content creation (videography + photography)

    • Content editing (photography, graphics and short form videography)

    • Monthly analytics and insights reports

     

    Platforms I work with: Instagram, Facebook, and TikTok.

    Get in touch to hear more about my service bundle levels.

  • Elevate your brand with high quality, engaging content tailored for social media. Creating scroll stopping content that connects with your audience and enhances your online presence.

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    Content Shoots (On-Site) 

    • Pre shoot content plan tailored to your brand strategy

    • On site content creation (photography & videography)

    • Final editing of both video and photo content

    📍 Ideal for brands needing high-quality, location-based content.

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    In House UGC Content 

    • Video & photography content created in-house

    • UGC-style production using provided products

    • Editing included for platform-ready content

    📍 Perfect for brands wanting engaging, authentic content without an on-site shoot.

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  • For businesses seeking support in developing a comprehensive digital marketing and / or social media strategy that aligns with your business goals and drives success.

    What’s included?

    • In depth strategy session to get to know you, your brand your current struggles and end goals.

    • An extensive, personalised strategy booklet, tailored to your businesses that includes:

    • Full Account(s) audit,  market research, competitor research, SWOT Analysis.

    • SMART Objectives setting aligned with your business plan and marketing goals

    Understanding of your target audience:

    • In depth audience analysis

    • Customer Journey Research

    • Buyer Personas

    Platform focuses:

    • Strategic plan for individual platforms recommended to show up on based off research.

    Content Strategy:

    • 2 month content calander, tailored for individual platforms

    • SEO, Keyword research

    • Content pillars to focus on

    Track and Analysing:

    • Insights and analytic suggestions to focus on monitoring based on your SMART goals.

    • Call to go through strategy step by step, answer any questions.

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My latest work..

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BCFR 2024
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BLAW COLLECTION
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VISIT FROM THE MAYOR

HERE’S WHAT CLIENTS HAVE TO SAY

"Lucy recently created our business website and I would highly recommend her services."

- Sam H

HERE’S WHAT OUR CLIENTS HAVE TO SAY

“The work Lucy does for us is outstanding and has made such an improvement to our social media pages and content. I would highly recommend”

- Amy J

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